Websites have gone a long, long way since British scientist Tim Berners-Lee invented the Worldwide Web in 1989,to meet the demand for automated information sharing between scientists and academics in universities and colleges around the world. These days, websites have achieved a better balance in terms of style and usability, and they’ve become responsive, and user-centered too! Read on to learn about the major concepts or pillars of user-centered Brisbane web design.
Put the User First
According to web design experts, the basic principle or idea about user-centered web design is quite simple, and it’s to put the user first. When re-designing or reconfiguring a website, the developer should take their prospective audience into mind, and focus mainly on the needs of the users. The end-result is a website that appeals to both the target audience and other users, and features information that’s organized in a more thoughtful manner.
The Various Principles of User-Centered Web Design
User-centered Brisbane web design is a process that takes into consideration audience needs and characteristics, as well as usability, workflow and environment. To be successful with user-centered web design, the website should take into account the product or service being promoted, and seamlessly fit it into the user’s needs.
So, instead of asking the user or prospective customer to change his or her behavior or expectations, user-centered web design instead literally puts the user first, and then tailors the product or service to audiences’ needs or preferences.
The first, and most essential principle of user-centered web design is to create your web design for the user (Which is the same like putting the user first). During the design process, the developers should also keep in mind these essential elements of user-centered web development:
- Design for the user, not for yourself
- Arrange information in an easy-to-find format
- Don’t make the user work too hard
- Choose simple and natural wording for interactions
- Stick to clear, concise and minimal navigation
- Acknowledge any action by the user
How the Process Works
To create a truly user-centered website, the developers (as well as the website’s owners) should begin by understanding who their users are. The audience demographics and data that could be analyzed include insights into the feelings, wants, needs and thoughts of the target audience.
While what is important or useful to your target audience may not appeal to everyone, the process should design the website around a specific audience, and take into account their age, education and social status.
The process of conducting audience research, especially into their needs, may include doing heat map analysis of existing websites and determining where users are drawn into its current design. The Brisbane web design team could also analyze engagement metrics, or perform card-sorting exercises which help scoop topics of interest to viewers.
By being able to create a profile of the website’s potential users or target audience, a workflow can now be designed or created around the user’s needs or preferences. The website’s flow will also be designed to capture different aspects of the purchase cycle, as well as deliver timely and relevant information which anticipates the user’s needs.
The Brisbane web design principle allows for an audience-driven approach, wherein the website’s elements come together to serve the reader, but not necessarily to do a hard push of the products or services being offered.
This allows small, medium and large businesses (including freelancers) to invest in rather fresh, and more innovative, techniques which lead to the build-up of trust and confidence, and ultimately more conversions of passive site visitors.
The benefits of this web design approach are going to be pretty clear in the coming months and years, as browsers like Google Chrome are actually getting smarter (and more picky) at reporting or analyzing the behavior patterns of web users.
The behavior of website visitors is also being greatly factored into the search engine’s ability to rank websites, and provide users with the most suitable experience possible. And in tandem with SEO, testing and other collaborative approaches, websites who endear themselves to the user-centered mantra will be able to rank well in the new world of mobile-first indexing!
User-centeredness maintains Consistency & Uses Simple Dialogue
Another great thing about endearing to a user-centered approach to Brisbane web design is that site visitors will find the website easy to learn or navigate around, with minimal and understandable requirements.
The site’s visitors will also be only seeing relevant information that’s essential for doing the appropriate action, because adding in irrelevant information will certainly put the user in a more complex or confusing situation. Thus, web developers are best advised to use plain English, as well as use vocabulary and terms that are relevant to the targeted audience.
User-centered website development also reduces the unnecessary mental effort of the site’s visitors. So, instead of becoming frustrated or flustered with the website’s complex interaction, users will instead see instructions or processes that are clearly defined and well-organized.
User-centered web development also gives site visitors an assurance that the website is listening to them, as various levels of interaction are backed up by adequate feedback. The feedback from site visitors will be used to prevent errors, as well as to better streamline services, and enable users to accomplish their tasks
Thus the website’s ease of navigation, use of simple dialogue, and enhanced user-friendliness all leads to one or two things: More conversions, and better trust and confidence of the site by its visitors.
And with the uptick in the development of user-centered websites, companies and marketers are no longer hard-selling or pushing their products or services to the market. What they’re doing instead is to focus on the user, and to personalize products and services, and at the end deliver something that the customer truly wants. Welcome to a kinder, friendlier, and more user-focused Worldwide Web!